Using the power of Reviews As Part of one’s Online Marketing Strategy

When someone asks you, “What do your customers think of you?” exactly how your response? Do you share with them the amount they love your solutions? Do you share with them that they happily refer their best freinds and family? facebook reviews

As a business owner it’s likely that the 100’s and maybe even thousands of customers who LOVE your service. As you’re looking to target NEW prospects how do you share the passion of others? How do a person receive the word out beyond “word of mouth” permit new potential customers that what you are offering is great?

Now more than ever, to provide a balance to your online marketing efforts takes a focus on gathering reviews (i.e. testimonials). Regardless of your industry this is becoming an essential portion to increasing local rankings and converting that prospect from “I think this is good” to “I HAVE to buy”. As many people are quick to complain and slow to compliment make sure to gather positive feedback from those who truly support your business.

To start putting the potency of “word of mouth” reviews to work for your company in the online world, I invite you to think about the following.

Yelp – Once this site only dominated for reviews of restaurants and now it has expanded beyond that. Yelp has a highly effective set of features (including integration with Facebook) that encourages your customer to share their experience. As a business person you have the opportunity to announce special offers, send messages to your customers (reply to reviews either publicly or privately) and more. Creating a profile here is a powerful first step to letting customers support your business.

Facebook Reviews Tab – While new to the game of “reviews” this is quickly becoming a standard for businesses on Facebook. The Facebook reviews tab is FREE and is used as part of on the web page. One of the best parts about this particular tab is it is exposed to Google. Which means that if someone types “Your Business Reviews” it would probably show up in helpful tips 10 results.

Google Places – Google has further leveraged their powerful search platform into the local market. In accessory for gathering reviews from any such sites, you can also rate businesses through their Places platform. As a business owner you can define from business hours, specialties, to even photos of your office. Having a profile here provides the added benefit of being able to be displayed on local looks!

We can’t stop people from complaining about a bad experience (even when you bend over backwards for a person they still might complain) but we can let people see that 99% of people have a wonderful experience with your website.

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